Ivory Ella was an established apparel brand that began in 2015. They design mostly screen printed elephant centric t-shirts, apparel, and accessories marketing to Gen Z and the mothers of Gen Z. They donate up to 10% of their net profits to the Save the Elephants Charity, and monthly have a featured charity which have included Save The Oceans, Childhood Cancer, Polar Bears International, and Hearts and Bones Rescue, to name a few.

In 2021 they needed a graphic designer to help with various marketing assets, but mostly for their daily email blasts and featured collections banners on their website, which changed weekly. Over the past two years I have designed almost 1,000 emails generating up to $4M a month in sales almost entirely from daily email marketing and IG sales. They have two small brick and mortar stores in the US.

Because their target market was mostly Gen Z (along with their mothers who wanted to look like them), their style is young and bright, with fun quirky design elements. They mostly let me have creative license with their emails with the direction of their art director.