Packaging Client Case Study
Client: Natvana | CBD Manufacturer
Services (Design)
● Packaging Labels
● Boxes for display at stores
● Lip Balm
● Tincture Labels
● Pet Tinctures
● Bath Bombs
● Salve
Natvana was a fairly new CBD manufacturer out of Arkansas when they first were looking for a graphic designer three years ago. They needed complete packaging and labels for all of the products they were looking to release to stores following the colorful, purple branding and incorporating the molecular structure of CBD. While their business grew, their product offering evolved from only needing tincture labels and the packaging they came in, to needing labels for their display boxes, lip balm, salves, bath bombs, and even pet tinctures. With these products, they wanted a cleaner approach to the labels. I have also designed their website where they sold their products, along with countless other marketing materials such as their pamphlets, door signs, display boxes, post cards, thank you cards for shipping their products, and much more.
Since we began working together, Arkansas passed a law where they could manufacture cannabis so their business model and lab shifted to manufacturing cannabis products. I have continued to be their graphic designer to create all of the labeling, packaging, website, and marketing materials as well as white labels for that business.
Both of these businesses produced welcome challenges of following strict guidelines and regulations from both the FDA and Arkansas Cannabis Industry Association that come along with the marijuana and CBD sectors.
"Beth is amazing. She completes projects on time and follows direction very well, but also brings a beautiful eye when we don’t know what we want. Communication is great, she is always prompt with her responses, meets every deadline, and is ALWAYS in a good mood. She has an excellent eye for detail and is very creative. I couldn’t recommend her more."
-Allyson, Project Manager, Natvana